Nostalgia for a time when we only had one option

We say it worked better when we were all in the same place. That we were more innovative. More in tune.

But I think we’re nostalgic for a time when we didn’t have options. We could only have workshops together in conference rooms.

That’s where everything happened. The aha moments. The breakthroughs.

That correlation is what makes us think it was good. But it was the only thing we had.