Entering the Post-Link Era

We are entering an era where users no longer navigate the web through links, but through conversations with AI. These systems don’t just point to information, they break it down into bits and pieces that they can then join, personalize and deliver directly to you. Search results, news pages and social feeds are slowly being replaced with AI assistants that process information on our behalf.

Sure there’ll be links, but think of them more as page 2 of Google results. People that want answers want them quick and GenAI delivers right now.

How this will disrupt the ads business, a business where number of eyes is important we don’t know yet. But just think about the effect it has when an AI Assistant searches on your behalf and give you the results you need.