Ambiguity Creates Process

When there is higher ambiguity, more importance is placed on processes.

Ambiguity in goals, priorities, or vision from leadership often reflects a systemic issue, forcing processes to emerge from the bottom up as a way to compensate for the lack of clear direction.

Good process serves you so you can serve customers. But if you’re not watchful, the process can become the thing. This can happen very easily in large organizations. - Jeff Bezos