Taylor Swift’s lyrics often feature cars and bars. Fans probably spotted the pattern early but the rest of us found it after she became mega-successful and toured the world.
There is something special with patterns that emerge and things that feel and sound good. Think about classic I, IV, and V chords that make up a lot of songs. The feelings is that you recognize it and feel comforted about it, and combined together with a familiar rhythm in the song, you feel complete.
When you create something that feels out of your comfort zone, you don’t follow patterns you are used to. You go with your own tune with your own beat. And this is a power when it comes to being the new kid on the block.
You don’t need to follow the ways of big successful organizations. They’ve found one way and often stick with it. Patterns and behaviours that become chains that make change much harder.
New companies bring a fresh view. A clear vision that isn’t watered down by inner politics and competing priorities within big companies.
They can pivot quickly. Try new things. Change their vision voice and tone in an instant.
That’s the superpower of new businesses.